In September 2025, Instagram began testing a Reels-first user interface in India and South Korea. Users will only be able to view these Highlights after they have gone through all current Stories in their tray, meaning that those who follow many accounts may find it challenging to see these updates. They appear as circles below the profile picture and biography and are accessible from the desktop website as well. In August 2023, Instagram introduced new adjustments to protect user privacy and prevent harassment and spam.
If a piece of content is labeled false or partly false on Facebook or Instagram then duplicates of such content will also be labeled as false. Content when rated as false or partly false is removed from the explore page and hashtag pages, additionally content rated as false or partly false are labeled as such. On December 16, 2019, Facebook announced it would expand its fact-checking programs towards Instagram, by using third-party fact-checkers organizations false information is able to be identified, reviewed and labeled as false information.
2017: Redesign and Windows app
In January 2011, Instagram introduced hashtags to help users discover both photos and each other. Users can also “archive” their posts in a private storage area, out of visibility for the public and other users. On August 2, 2024, Turkey blocked Instagram after the platform deleted posts from users offering condolences for the death of Hamas leader Ismail Haniyeh.
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After the update (which is rolled out to a segment of the user base) the Instagram Direct icon transforms into Facebook Messenger icon. Meta issued a public apology, stating that a technical error led to the unintended recommendation of such content. Confirming ‘lurking’, this study found that those who use Reels for peeking neither created any content nor participated, instead they were only keen on watching others content. The research findings suggested that user motivations and socio-psychological predictors influence people’s usage behaviours with Instagram Reels. This study identified seven motivations behind Reels usage; socially rewarding self-promotion, entertainment, escape, surveillance, novelty, documentation, and trendiness. After a period of testing, a duration of up to three minutes was announced in January 2025.
It helps users easily identify legitimate accounts amidst the vast number of profiles on the platform. In June 2017, Instagram revised its live-video functionality to allow users to add their live broadcast to their story for availability in the next 24 hours, or discard the broadcast immediately. In May 2017, Instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces. In March 2021, a feature was added that prevents adults from messaging users under 18 who do not follow them as part of a series of new child safety policies. A new update in November 2016 let users make their private messages “disappear” after being viewed by the recipient, with the sender receiving a notification if the recipient takes a screenshot.
- Instagram introduced a verification feature, known as the blue verified badge, in December 2014.
- Sanz-Blas et al. 2019 showed that users who feel they spend too much time on Instagram report higher levels of “addiction” to Instagram, which was related to higher levels of stress induced by the app.
- Studies have shown users who take more selfies before making a post, and those who strategically present themselves by editing selfies, report higher levels of body surveillance and body dissatisfaction, and lower esteem overall.
- According to the research, Instagram has a higher impact on appearance comparison than TikTok or Snapchat.
- The leak included presentations seen by company executives, and the findings mentioned CEO Mark Zuckerberg in 2020.
- Users who follow each other can send private messages with photos and videos, in contrast to the public-only requirement that was previously in place.
Then Instagram started rolling out a new feature with made Reels up to 90 seconds long beginning in June 2022. They are distinguished from regular content by the “sponsored” tag under the account name. Then in August of that year, Instagram introduced a reels button on the home page.
- The app received around 25,000 registrations that day, though it remained a public beta.
- In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page.
- Paid verification allowed eligible Instagram users to request verification for their accounts via paying a fee, rather than relying solely on meeting the platform’s traditional criteria for verification.
- Despite the “TikTokification” of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022.
- Similarly, an app for Windows 10 personal computers and tablets was released in October 2016.
- This grew to 150 million in August 2011, and by June 2023, there were over 50 billion photos uploaded to the service.
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According to the IFJ, Instagram is popular among Iranians because it is seen as an outlet for freedom and a “window to the world”.Still, Iran has sentenced citizens to prison for posts made on their Instagram accounts. Like many social media sites, Instagram employs a combination of automated algorithms, user reports and human review to identify and remove illegal content such as child abuse and encouragement of terrorism. In contrast, the level of agreement expressed in creating Instagram posts was lower, which demonstrates that Instagram’s emphasis on visual communication is widely accepted by young people in social communication. The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. Recently Instagram has come up with an option for users to apply for a verified account badge; however, this does not guarantee every user who applies will get the verified blue tick. From June 2012 to June 2013, Instagram approximately doubled their number of users.
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This feature allows users to share updates as short text posts of up to 60 characters with certain people, who can then reply to them using messaging on Instagram. During Facebook F8, it was announced that Instagram would, beginning in Canada, pilot the removal of publicly displayed “like” counts for content posted by other users. Realizing that it was too similar to Foursquare, they refocused their app on photo-sharing, which had become a popular feature among its users.
Subsequent episodes in June and August 2024 featured Reneé Rapp, Rachel Sennott, Megan Thee Stallion and GloRilla. These changes are ostensibly an attempt to hinder the spread of misinformation, while Instagram has also repeatedly stated that hashtags do not help posts get views. 0xbet In April 2022, Instagram began testing the removal of the ability to see “recent” posts from various hashtags. In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page. In March 2021, Instagram launched a new feature in which four people can go live at once. In August 2020, Instagram began a pivot to video, introducing a new feature called “Reels”.
According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family due to social distancing as a result of the COVID-19 pandemic. On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram. On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020. On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality.
Initially a purely photo-sharing service, Instagram incorporated 15-second video sharing in June 2013. In April 2016, Instagram added a “Videos You Might Like” channel to the tab, followed by an “Events” channel in August, featuring videos from concerts, sports games, and other live events, followed by the addition of Instagram Stories in October. The tab was updated in June 2015 to feature trending tags and places, curated content, and the ability to search for locations. Instagram said that this is to prevent abuse and so that hashtags do not help users gain views, but it has been noted that using hashtags is the only free method for a user to reach past their existing followers. In 2022 this was again tested on some users, and in April 2023 the ability to search recent hashtags was removed entirely. In December 2017, Instagram began to allow users to follow hashtags, which display relevant highlights of the topic in their feeds.
She said in an interview with The Wall Street Journal in September 2013 that the company should be ready to begin selling advertising by September 2014 as a way to generate business from a popular entity that had not yet created profit for its parent company. Instagram verifies accounts based on its own discretion, and not all accounts meeting the criteria may be verified. This marked a significant shift from the previous system where verification was typically initiated by Instagram itself for accounts it deemed to be of public interest or high-profile. Instagram introduced a verification feature, known as the blue verified badge, in December 2014.
The first interviewed 15 monthly Californian instagram users with low body image and self esteem, aged 13-21. Suggested posts received more controversy after Fast Company stated that the feature would be impossible to turn off. The company wrote a tweet to users upset at the prospect of the change, but did not back down, nor provide a way to change it back, which they reaffirmed in 2020. In April 2016, Instagram began rolling out a change to the order of photos visible in a user’s timeline, shifting from a strictly chronological order to one determined by an algorithm. It was followed by the release of Hyperlapse in August, an iOS-exclusive app that uses “clever algorithm processing” to create tracking shots and fast time-lapse videos. Commission-enabled posts are labeled “Eligible for Commission” on the user side to identify them as affiliate posts.
